Fishman: Aura Acoustic Imaging

Fishman is the premier manufacturer of amplification tools for acoustic musical instruments. I was tasked to create a logo for the launch of a new set of acoustic guitar pedals. After the logo was done I helped develop the on-product application as well as designing the packaging, brochures and a point-of-purchase demo station.



Visual Design
Identity Design


Above: Wordmark

Below: Category Icons and on-product application

Demo station detail

Demo station detail