New Balance: Team NB

Team NB is a hub for featuring professional athletes and telling their stories through the New Balance lens. This was a new step for a site that was mostly product/retail based.

When I came onto the project as visual designer, Almighty in Boston had already created a robust set of wireframes and pageflows. My immediate responsibilty was to meet with the UX team, give feedback and expand on the wireframes when their was an opportunity. After that, my primary challenge was to create a set of templates and visual treatments that unified a disparate group of sources while harnessing an overarching brand direction.



UX Design
Visual Design


Above: Deliverables included mobile and tablet versions of the designs

Below: Templates included athlete profiles