edX: White Label

Originally started by MIT, edX is the premier destination for online learning.

When edX came to me they were looking to create a streamlined version of their site that could be customized by smaller institutions. In many ways this was an ideal project for me. I came on at the start and was able to lead the UX process through to design and into development.

I interviewed stakeholders, discussed task flows, created wireframes created a visual look and feel and then delivered designs.

 

Roles

IA
UX Design
Visual Design

 
 
 
 

Above: The design was created with a careful eye on the way we presented and prioritized key information as well as making it easy as possible to customize.

Below: From UX through to Design, mobile was always a primary consideration. Interesting challenges included a tool to verify your identification online.